VARIABLE PRINTING
AND INTEGRATED MARKETING
If interested in our integrated marketing services, 
please call or email for more information.
sales@ec-cards.com
Tel:  608-241-5446

     Do you market different products?  Do you want your customers to have a reason to come back?  Would you like a way to hone in on your customers needs? 

     Do you want to greatly improve you response rate from 1/2% - 2% (increase your return on investment)?

     Do you need a mail piece that requires different text and graphics for different customers?

     PERSONALIZATION AND 1:1 MARKETING

     Static mail campaigns offer the lowest return, 
1/2% - 2% .

     Personalized mailers return 2% - 5%.

     True variable text/graphics return 10% - 40%.

FACTORS TO CONSIDER

     Start with a quality database, segmented and defined.

     Use what you know about your customers.

     Make it relevant; timely, personal, and with a quality offer.

     Make it interactive.

     Make it EASY to respond.  

     Follow up; touch the customer in as many ways as you can.