COPYWRITING

    Now this may sound odd coming from a graphics design firm, but logos don’t sell.  And the reason you’re in business is to make sales.

    As graphic designers, our first job is to grab the attention of prospective customers – your prospective customers.  Now, that’s really important.  Unless we grab customer attention, you never make any sales.  But just grabbing attention is not enough to close the sale.

    Which leads to the graphic designer’s second job:  To transition the prospect’s attention to the message you want to convey – and keep the prospect there until they buy.  This is the reason Earth Citizen Design offers professional copywriting services.

    “Copy” is the text, the words that make up such things as brochures, web sites and catalogs.  The job of the “copy” is to make the argument, the persuasive case, for buying from your company.

    Many graphic design firms leave it up to you to provide your own copywriting.  And if you’re a veteran sales professional with the ability to lead prospective customers through the sales process in written form, that’s fine.  If you have the time to do it.

    Think of it like this:  You have a toothache.  You could tie one end of a string to your sore tooth, the other end to a doorknob, then stand back and slam the door.  Or you could go to a dentist.

    To us at Earth Citizen Design, it doesn’t make any sense to spend time and money to grab the attention of prospective customers, but then ignore what it takes to close the sale.  That’s why we offer you the option of professional copywriting.  Besides, we’d hate to see you all bloody and missing a tooth.